DAS Audio Appoints Tevelam as New Distributor in Argentina

DAS Audio Appoints Discopro as New Distributor in Argentina

DAS Audio is proud to announce Discopro as its new official distributor in Argentina, starting September 2024. This strategic partnership aims to revitalize DAS Audio´s presence in the region, addressing a period of market stagnation despite the brand´s continued global growth.

On October 28th, the iconic nightclub La City in Buenos Aires hosted Discopro´s official presentation of DAS Audio to over 250 industry leaders, with the participation of DAS Audio´s CEOs,  Javier Navarro and Manuel Peris.

Manuel Peris, explained: “DAS Audio has been active in Argentina´s professional audio market since the early 90s.  While we maintained a strong presence for many years with our former distributor, the past decade has seen slower growth here, particularly compared to other countries. Globally, the professional audio industry has experienced a remarkable post-COVID recovery, but Argentina´s market has lagged behind. This made it clear that  a new approach was needed. Partnering with Televam is an exciting challenge for us. We are thrilled to collaborate with a leading Latin America company known for its international expertise and innovative strategies. Together, we aim to reposition DAS Audio as a leading brand in Argentina.”

He continued: “With Televam´s support, we will take a more active role in the market, reintroducing DAS Audio´s latest systems – already celebrated worldwide – to Argentina´s professional audio sector by the end of October.”

When asked about the new venture, Manuel Peris emphasized: “Argentina has always been, and will continue to be, a benchmark in the global audio industry. With the growing volume of audio productions in the country, it is essential for DAS to become a key player in the region.”

This presentation event in Buenos Aires marked the beginning of the distributor´s first public introduction of the brand in Argentina: its participation in CAPER SHOW 2024, the country´s leading trade show for audiovisual production professionals. Held from October 29 to 31, the event attracted over 5,000 attendees, offering them a first-hand experience of DAS Audio´s innovations and the opportunity to attend training sessions led by Javier Navarro. These sessions not only provided an in-depth understanding of DAS Audio´s solutions, but also reinforced trust in the brand among professionals, paving the way for DAS Audio´s new and ambitious positioning within the Argentine market.

Leandro Arguello, Sales Manager for Latin America, highlighted Tevelam´s role: “Tevelam will oversee sales, marketing, tech support and training for DAS Audio in Argentina.”

Hugo Martellota, CEO of Tevelam, remarked: “Since 1958, Tevelam has proudly  represented some of the world´s most renowned audio brands. Today, we offer a comprehensive electro-acoustic chain, delivering world-class PA, monitoring and line array solutions to our clients.”

This partnership aims to reestablish DAS Audio as a key player in Argentina´s professional audio market, delivering state-of-the-art audio solutions and expert support.